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Kellogg's changes Rice Krispies recipe, but US cereal unaffected

Fox Business • November 5, 2026 • business

Key Points:

Kellogg's is reformulating its Rice Krispies and Coco Pops cereals in the UK by replacing whole rice grains with rice flour and corn flour due to weather-related disruptions affecting ingredient supplies.
These recipe changes will not impact Rice Krispies sold in the US and Canada, where the cereals will continue to be made with real rice and unchanged ingredients.
The UK reformulated cereals now contain wheat gluten, making them unsuitable for consumers with wheat allergies or celiac disease, but they still meet British nutritional standards.
The reformulation aims to maintain consistent product quality amid changing weather conditions, and it coincides with declining Rice Krispies sales in the UK, though no direct link has been made.
This change follows a broader industry trend, with companies like General Mills removing artificial colors from popular cereals in the US to meet evolving consumer preferences.

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