Kroger pulls Red Bull from shelves nationwide
The Seattle Times • • business
Key Points:
- Kroger has discontinued selling Red Bull energy drinks at all its stores and fuel centers nationwide, with the last sales occurring in August and displays removed by August 31.
- The grocery chain continues to offer other energy drink brands such as Monster, Alani Nu, Bloom, Rockstar, and NOS.
- Kroger's CEO, Greg Foran, is focusing on combating inflation by lowering prices, enhancing store services, investing in the workforce, and expanding online sales.
- The company plans to significantly grow its private-label brand, Smart Way, from 130 to 1,000 items, relying more on private brands when vendor prices are not acceptable; private-label sales accounted for $39 billion last year.
- Kroger operates over 2,700 stores nationwide under various banners, including Fred Meyer and QFC, and is a Fortune 500 company based in Cincinnati.
