Lamborghini Kills Its First Electric Car Because The Target Market Was 'Close To Zero'
Jalopnik • • business
Key Points:
- Lamborghini has decided to cancel its upcoming all-electric Lanzador EV, citing a lack of customer interest and the risk of EV development becoming an "expensive hobby," according to CEO Stephan Winkelmann.
- The company plans to focus on plug-in hybrid electric vehicles (PHEVs), aiming for all Lamborghinis to be PHEVs by 2030 while continuing to produce internal combustion engines as long as possible.
- Winkelmann emphasized that Lamborghini’s customers highly value the emotional experience provided by gas engines, which current EV technology struggles to replicate, leading to low acceptance of full electric Lamborghinis.
- The decision to kill the Lanzador was made quietly at the end of 2025 after extensive internal discussions and consultations with customers
