Lego Has Hired a Hollywood Whisperer
The Hollywood Reporter • • entertainment
Key Points:
- The Lego Group has hired Kelsey Gray Sherman, a former WME VP, as head of celebrity talent and brand-first partnerships to enhance its entertainment and brand collaborations.
- Sherman will focus on working with Hollywood talent and their representatives to develop entertainment projects and brand campaigns, as well as expanding relationships beyond traditional licensing.
- She previously led talent partnerships for major brands like McDonald’s, Visa, Amazon, and Lego while at WME.
- Sherman will report to Jill Wilfert, Lego’s senior VP of entertainment, partnerships, and content, who praised Sherman’s industry relationships and understanding of the Lego brand.
- Sherman expressed enthusiasm about leveraging Lego’s unique position at the intersection of entertainment, experiences, and culture to create innovative partnerships that inspire creativity globally.
