level protection” after viral 12
Dexerto • • business
Key Points:
- In March, thieves stole over 12 tons of KitKat bars, totaling 413,793 units, prompting widespread online attention due to the scale of the heist.
- Nestlé implemented a tracking system using unique batch codes on each bar to flag stolen products and assist in recovery efforts.
- KitKat trucks in Canada were seen traveling with high-security convoys, including black SUVs, sparking viral social media reactions and speculation about the seriousness of the protection.
- The security convoy was later revealed as a marketing campaign by agency Courage, designed to humorously capitalize on the viral heist story with a distinctly Canadian tone.
- Despite the viral marketing stunt, the stolen KitKat shipment remains missing, and Nestlé continues efforts to locate the chocolate.
