LIV Golf Lays Off Majority of Staff as It Charts 2.0 Version
Key Points:
- LIV Golf announced it will lay off the majority of its employees in the U.S. and U.K. by early September, following a WARN Act notice issued last month amid financial difficulties after Saudi Arabia’s Public Investment Fund withdrew support.
- The tour is scaling back operations to transition to "LIV 2.0," with plans to continue after securing new investment, reportedly from the credit arm of BC Partners, as part of a strategic overhaul.
- LIV recently completed its 2026 season but canceled its originally planned $40 million season-ending event and a June tournament, reflecting ongoing operational cutbacks.
- CEO Scott O’Neil expressed optimism about the new investor and aims to finalize funding by September, targeting $250-$350 million to sustain operations and shift to a 10-event annual schedule with profitability projected in three years.
- Despite challenges, LIV Golf claims strong revenue growth, doubling from 2024 to 2025 and expecting an additional $100 million increase this year, with investment bank Ducera Partners managing its fundraising efforts.