MAGA Curious CBS Boss Hit by Stunning Ratings Collapse
The Daily Beast • • entertainment
Key Points:
- Bari Weiss's tenure as editor-in-chief of CBS News has coincided with significant ratings declines across the network, including CBS Mornings and CBS Evening News.
- Weiss, lacking prior broadcast news experience, made controversial decisions such as firing 60 Minutes veteran Scott Pelley, which coincided with an 11% drop in total viewers and a 28% decline in the key 25-54 demographic for CBS Mornings.
- CBS Mornings is on track for its worst June ever, following its lowest-rated quarter and worst May on record, raising concerns about the network's advertising revenue.
- Industry insiders warn that the morning show's ratings issues reflect a broader brand image problem under Weiss, with her editorial changes and public relations missteps alienating the core audience.
- Network executives emphasize the difficulty of regaining lost viewers once they have tuned out, underscoring the potential long-term impact on CBS News's financial and reputational standing.
