Man lives in Sunset Strip billboard apartment as part of Netflix stunt

Key Points:

• A man has been living inside a fully furnished, air-conditioned billboard on Sunset Boulevard in West Hollywood since Thursday to promote Netflix's new film "The Last House," which premiered Friday.
• The billboard resembles a living room and features messages like "I'm stuck" and "How long can you survive?" reflecting the film's plot about a family trapped inside their home with a mysterious threat.
• The stunt has attracted significant public attention, with residents and tourists visiting to see the man inside the billboard, drawing comparisons to magician David Blaine's endurance performances.
• Local residents and visitors expressed fascination and curiosity about the stunt, with some saying it effectively piqued their interest in watching the movie.
• The billboard occupation is scheduled to end Saturday, serving as a unique publicity campaign for the film directed by Louis Leterrier and starring Greta Lee and Wagner Moura.