Martha Stewart Dragged Craig Melvin Into Her Costume Drama

The Cut • November 4, 2026 • entertainment

Key Points:

Martha Stewart faced backlash for dressing as an unhoused person for Halloween, posting a photo with a “HELP ME!!” sign, which she later deleted and apologized for, claiming her intent was to raise awareness about homelessness.
The day after her apology, Stewart changed her explanation at a Florida event, blaming Today show host Craig Melvin for spilling chocolate on her sweater, leading her to choose a last-minute “bum” costume.
Video evidence shows Melvin spilled only a tiny amount of chocolate on Stewart’s sweater, contradicting her claim that it was ruined and prompting skepticism about her scapegoating.
Stewart’s conflicting stories raise questions about her true intentions and the authenticity of her explanations, with suggestions she should clarify the situation without blaming Melvin.