
Mattel adds an autistic Barbie to doll line devoted to diversity and inclusion
Key Points:
- Mattel is launching an autistic Barbie doll as part of its Fashionistas line, which already includes dolls with Down syndrome, blindness, vitiligo, and other diverse characteristics to promote inclusivity.
- The autistic Barbie was developed over 18 months in collaboration with the Autistic Self Advocacy Network to authentically represent some traits of autism, such as averted eye contact and stimming gestures.
- The doll features articulated elbows and wrists, an A-line dress designed for sensory comfort, flat shoes for stability, and accessories like a fidget spinner, noise-canceling headphones, and a communication tablet.
- The doll’s facial features and design were inspired by Mattel employees in India to represent an underrepresented segment of the autistic community












