McDonald’s C.E.O. Takes a Big Bite Out of a Burger. Maybe Scratch ‘Big.’
The New York Times • • business
Key Points:
- McDonald’s CEO Chris Kempczinski posted a video last month eating a burger with noticeable lack of enthusiasm, which drew widespread attention and criticism on social media.
- His tentative bite and subdued demeanor led to comments suggesting he was not genuinely enjoying the product, sparking snarky and humorous reactions from viewers.
- Competitors like Burger King, Wendy’s, and Jack in the Box joined in teasing McDonald’s, with Burger King reposting a more passionate video of its own CEO eating a Whopper.
- Burger King denied that their video was a direct response to McDonald’s CEO’s video, despite the public perception of a competitive jab.
- The incident highlights how corporate leaders’ social media behavior can quickly become
