Melania Trump Documentary Box Office: Will It Work?
hollywoodreporter.com • • nation
Key Points:
- First Lady Melania Trump's documentary, directed by Brett Ratner and released by Amazon MGM Studios, is set to open in over 1,500 U.S. theaters this weekend, aiming for the biggest documentary opening in a decade with a projected $5 million debut.
- Despite optimistic tracking predictions, early ticket sales have been sluggish in many areas, though conservative strongholds show stronger attendance; the film's long-term success before streaming on Prime remains uncertain.
- Amazon MGM invested $40 million to license the documentary and is spending approximately $35 million on marketing, including high-profile promotions such as a premiere at the Trump-Kennedy Center and advertising during NFL games.
- The film marks Ratner's return after a decade-long hiatus following misconduct allegations and
