Mercedes reveals ultra-luxe SUV and U.S. studio for custom vehicles

Key Points:

• Mercedes-Benz unveiled the 2027 Mercedes-Maybach GLS, its most luxurious SUV, with prices expected to exceed $150,000 and availability set for late 2026 or early 2027.
• The GLS 680 features a powerful twin-turbo hybrid V8 engine producing 603 horsepower and 627 lb-ft of torque, along with a unique four-passenger layout that enhances rear legroom and includes heated, cooled, and massaging rear seats with power footrests.
• Mercedes-Benz opened the Mercedes-Benz Studio Los Angeles, the first U.S. design studio dedicated to the Manufaktur customization program, allowing American customers to personalize their vehicles with unique colors, materials, and finishes.
• The Manufaktur program offers a level of bespoke customization comparable to ultra-luxury brands like Rolls-Royce and Bentley, with up to one-third of U.S. customers expected to choose the highest level of customization, Made to Measure.
• The new studio joins a global network of 18 design spaces, providing an immersive experience where customers can work with design advisors and explore bespoke options for models including the Maybach S-Class, SL roadster, and AMG GT coupe.