Meta removes controversial AI feature on Instagram after backlash
TechCrunch • • business
Key Points:
- Meta has removed a controversial AI feature on Instagram that allowed users to modify photos from public accounts without notifying the original owners, citing it “missed the mark.”
- The feature was part of Meta’s new Muse Image AI generator, launched by its Superintelligence Labs, which enabled image generation by @-mentioning public Instagram accounts.
- The lack of alerts to content owners sparked immediate backlash and concerns over misuse, prompting Meta to reverse the rollout shortly after its release.
- The decision followed scrutiny from users and talent agencies, including CAA, amid broader concerns about AI misuse on social media platforms.
- Meta stated its original intent was to offer a creative tool giving people control over their public content, but acknowledged the feature did not meet user expectations.
