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Meta's Muse personal agent is a hit, as AI commerce starts to take off
CBS News • • business
Key Points:
- Meta's new AI shopping agent, Muse, has quickly risen to the top of Apple's App Store, surpassing ChatGPT in popularity as consumers increasingly rely on AI for saving time and money.
- Muse differentiates itself by performing tasks on behalf of users, such as booking flights, managing inboxes, and tracking price drops, representing an evolution from traditional AI search tools.
- Since its launch two weeks ago, Muse has been downloaded over 2.5 million times globally, though Amazon has blocked the app from shopping on its platform due to security and user experience concerns.
- Analysts note that while AI shopping agents like Muse are gaining traction, broader consumer adoption may be gradual due to lingering trust issues and occasional AI errors.
- Surveys indicate significant consumer interest in using AI tools for price comparison and deal-finding during holiday shopping, highlighting the growing role of "agentic commerce" in simplifying the shopping experience.
