Milan Cortina Olympics were most-watched Winter Games since 2014, Nielsen says
AP News • • general
Key Points:
- The Milan Cortina Winter Olympics averaged 23.5 million viewers in the U.S., marking the most-watched Winter Games since 2014 and a 96% increase over the Beijing Games in 2022.
- NBCUniversal's viewership numbers include combined audiences from NBC, Peacock, CNBC, USA Network, and digital platforms during live afternoon and prime-time windows.
- The Olympics coverage featured advanced technology like first-person view drones and audio, enhancing storytelling and providing unprecedented access to athletes, according to NBC executive producer Molly Solomon.
- NBC also broadcast the Super Bowl, NBA All-Star Game, and "Sunday Night Basketball" in February, reaching 215.6 million U.S. viewers for at least one of these major
