Neutrogena addresses backlash over its past brand deal with Hayden Panettiere

Key Points:

• Neutrogena issued an Instagram statement acknowledging it made former ambassador Hayden Panettiere feel unsupported during her struggles with postpartum depression (PPD), following backlash after her death.
• Panettiere claimed in a podcast earlier this year that Neutrogena severed ties with her over a "morals clause" after she spoke openly about her PPD experiences, which led to public criticism and calls for boycotts against the brand.
• Panettiere worked with Neutrogena from 2005 to 2015, and the company described her as a valued community member for over a decade but did not detail contract terms or respond further to inquiries.
• The brand expressed condolences to Panettiere's family and pledged to invest significantly in community health partners to improve access to postpartum depression support for women.
• Panettiere's memoir and interviews detailed her intense struggles with PPD, highlighting the condition's severity and the importance of awareness and support for affected women.