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Neutrogena Responds to Backlash in Wake of Hayden Panettiere's Death

The Hollywood Reporter • August 20, 2026 • general

Key Points:

Neutrogena expressed sadness over the death of Hayden Panettiere, their former ambassador of 10 years, and acknowledged failing to support her during a difficult time.
The company committed to making a significant investment in an unnamed community health partner to improve women's access to care for issues like postpartum depression.
Panettiere had revealed in her memoir and interviews that Neutrogena chose not to renew her contract, citing a morality clause related to her struggles with postpartum depression.
Following her death, social media users intensified calls for a boycott of Neutrogena, criticizing the brand for allegedly not supporting women facing mental health challenges.
Neutrogena promised to share more details about their support initiatives once plans are finalized, aiming to address the concerns raised by Panettiere's supporters.

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