New survey says this is the key to keeping the spark alive
Key Points:
- A survey of 2,500 Americans by sex wellness brand Lovehoney reveals that 55% have sex less often than desired, with only 30% fully satisfied with their intimate routines.
- People in committed relationships who live apart report the highest sex drives, averaging 6.58 out of 10, surpassing cohabitating partners, married couples, and singles.
- The "Living Apart Together" (LAT) lifestyle is praised for increasing passion, reducing boredom, and fostering personal growth, with social psychologist Dr. Samantha Joel highlighting its benefits on relationship excitement.
- LAT has gained popularity on platforms like TikTok, where creators and celebrities such as Brian Cox and Robin Roberts endorse living separately as a way to maintain relationship longevity and intimacy.
- Despite higher sex drives in certain states, the study found that these areas do not necessarily have more frequent sexual activity, indicating a complex relationship between desire and behavior.