Nissan eyes increasing U.S. production as new Rogue hybrid launches

Key Points:

• Nissan plans to increase U.S. production capacity by adding a third shift at its Smyrna, Tennessee, and Canton, Mississippi plants, aiming to boost annual output to about 1 million units by 2025, up from nearly 487,000.
• The automaker will launch the 2027 Rogue crossover with a new "e-Power" hybrid system in the U.S., a series hybrid that uses the engine solely to generate electricity for the electric motors, marking Nissan's first hybrid offering in the American market.
• Nissan intends to start U.S. manufacturing of the Rogue hybrid in 2025 but will initially import the vehicles from Japan to accelerate market availability and support its global turnaround plan.
• The company targets producing 80% of vehicles sold in the U.S. domestically by 2030 without building new plants in the near term, focusing instead on maximizing current facilities and streamlining its lineup.
• Nissan's renewed U.S. focus and hybrid launch come amid a broader global turnaround strategy to improve sales and profitability, with U.S. sales up about 10% in the first half of the year, outperforming the overall market trend.