Nobody should buy the $299 Apple TV 4K, but it could have been worse

Nobody should buy the $299 Apple TV 4K, but it could have been worse

9to5Mac • • technology

Key Points:

  • The 4th-generation Apple TV 4K launched at $299, a significant price increase compared to previous models, sparking criticism in the tech community about its value.
  • New features include built-in microphones, an upgraded remote, and surround sound support with the HomePod mini 2, but many argue these do not justify the steep price.
  • Siri AI support is available on older 2nd- or 3rd-generation Apple TV models, making the new version less appealing to consumers.
  • A price comparison chart reveals the current $299 price is well above inflation-adjusted costs of earlier models, which ranged from $99 to $129 at launch.
  • Despite criticism, the current price is still lower than the original 2007 Apple TV, which cost $299 then but would be about $491 today when adjusted for inflation.

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