Now Google says it might use your Gmail and Google Photos data to target ads
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Now Google says it might use your Gmail and Google Photos data to target ads

The Verge • • technology

Key Points:

  • Google allows users to enable certain services, such as Search or Gemini Apps, to access data from other Google services like Photos, Gmail, and Drive to provide a more personalized experience.
  • This data sharing is subject to the policies and settings of the specific Google service accessing the data.
  • Personalized content, including ads, may be shown based on the data accessed; for example, Search may use data to tailor ads and content.
  • Ads may be personalized based on user interests and activity across Google services, such as seeing sports equipment ads on YouTube after searching for mountain bikes.

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