Nvidia's RTX Spark Event in San Francisco Attracts Long Lines, But Few Buyers
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Nvidia's RTX Spark Event in San Francisco Attracts Long Lines, But Few Buyers

PCMag • • technology

Key Points:

  • Over 100 people lined up at the San Francisco Best Buy for Nvidia’s RTX Spark laptop launch event, marking the company’s first official US celebration for its new Arm-based Windows laptops.
  • Despite the large crowd, only a few attendees purchased the RTX Spark, which starts at $2,599, as many were there out of curiosity or for free promotional items rather than intent to buy.
  • The RTX Spark laptops are notable for their ability to run large AI models locally and privately, offering an alternative to cloud-based AI services, though their high price reflects ongoing AI-driven memory shortages.
  • Nvidia showcased the laptops’ capabilities through demos, highlighting features like photorealistic graphics with DLSS 5, but potential buyers expressed caution due to the steep cost.
  • The event also featured a raffle for signed RTX Spark laptops by Nvidia CEO Jensen Huang, drawing attendees who lingered for a chance to win before the crowd dispersed.

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