OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

Key Points:

• OpenAI has launched a Business Hub in beta that allows companies to create verified business profiles on ChatGPT, enabling them to update information about their products and services similar to Google’s business profiles.
• Eligible businesses can create specialized business agents, allowing ChatGPT users to ask questions directly about the company and its offerings.
• The Business Hub provides limited analytics to businesses, including profile views, mentions, website clicks, and other interaction metrics, helping companies understand user engagement on ChatGPT.
• Businesses must go through a verification process to manage their profiles, with OpenAI using multiple methods tailored to different business types and markets.
• This move marks a shift from OpenAI’s previous, unsuccessful attempt to position ChatGPT as a direct e-commerce platform, instead aiming to become a discovery and information engine similar to Google.