OpenAI to finally bring ads to ChatGPT
Mashable • • business
Key Points:
- OpenAI has announced plans to test ads in ChatGPT for U.S. users on free and Go tiers, while paid tiers such as Pro, Business, and Enterprise will remain ad-free.
- The company frames ads as a way to expand access without charging all users, emphasizing that chatbot responses will remain objective and separate from advertising content.
- Ads will be clearly labeled, placed separately from responses, and shown only when relevant to the conversation; users can dismiss ads or disable personalization, with no ads shown to minors or on sensitive topics.
- This move follows months of user complaints about unsolicited product suggestions in ChatGPT responses, which OpenAI previously described as poorly timed "suggestions" rather than ads.
- With rising operational costs
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