Paramount Launches Book Publishing Imprint
deadline.com • • entertainment
Key Points:
- Paramount is launching a new publishing imprint called Paramount Global Publishing, initially in the U.S. and Canada, with plans to expand internationally, focusing on print, digital, and audio formats for diverse audiences.
- The imprint aims to enhance established franchises and brands while developing original intellectual property, integrating publishing efforts with broader branding and product experiences.
- This move follows Paramount's 2023 sale of Simon & Schuster, its former publishing house, to private equity firm KKR for $1.62 billion after a blocked attempt to sell to Penguin Random House due to monopoly concerns.
- Josh Silverman, president of global products and experiences at Paramount, is leading the launch, with Amy Jarashow appointed as head of global publishing.
- Paramount plans to synchronize book releases with overall branding strategies to deepen fan engagement through storytelling across multiple platforms.
