Peloton is releasing its cheapest treadmill yet as it bets on running for a turnaround
CNN • • business
Key Points:
- Peloton is launching the Tread Flex, its cheapest treadmill at $2,195, featuring a foldable design aimed at customers with limited space, such as apartment dwellers.
- The move reflects CEO Peter Stern's strategy to revitalize the company by focusing on walking and running, targeting the growing at-home treadmill market projected to reach $5.6 billion in North America by 2030.
- Peloton's sales have declined post-pandemic, with a 42% drop in stock since October 2025, and previous product launches failing to regain shopper interest, leading to layoffs earlier this year.
- Industry experts note a shift in fitness trends toward sustainable, community-focused routines like running and strength training, while spinning classes and stationary bikes lose popularity.
- Alongside the Tread Flex, Peloton is updating its treadmill lineup with the $3,495 Tread Vision and the $6,695 Tread+ Vision, and expanding integrations with fitness platforms like Whoop, Garmin, Apple Health, and Fitbit.
