Perfect Fit: Kim Kardashian Celebrates Skims’s First International Flagship in London
Vogue • • entertainment
Key Points:
- Kim Kardashian and Jens Grede celebrated the opening of Skims' first international standalone store on Regent Street, London, coinciding with London Fashion Week.
- The event attracted a star-studded guest list including musicians, actors, models, designers, and fashion editors, with a lively party atmosphere featuring branded food, drinks, and a DJ set by model Kim Turnbull.
- Kardashian made her first visit to the London store, wearing a Ludovic de Saint Sernin dress and previewing an upcoming collaboration launching October 1 that blends Skims shapewear with Saint Sernin's bold designs.
- The flagship store features interiors designed by Rafael de Cárdenas, highlighted by a unique Vanessa Beecroft sculpture, continuing Skims' tradition of integrating exclusive art pieces in its retail spaces.
- The opening represents a key milestone for Skims as the brand expands its presence and influence beyond shapewear, marking a notable moment during London Fashion Week.
