PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground

Key Points:

• Good Good Golf faced widespread backlash after releasing a controversial ad showing co-founder Garrett Clark shoving female golfer Alexis Miestowski, which many viewers said appeared to promote violence against women; the ad was quickly removed.
• PGA Tour CEO Brian Rolapp condemned the commercial as misaligned with PGA Tour values and expressed disappointment in Good Good Golf's initial apology, stating the organization will continue to monitor the situation, especially as Good Good Golf is a title sponsor of a new PGA Tour event.
• Garrett Clark issued a personal apology in an 8-minute video, acknowledging the ad was in poor taste and emphasizing that neither he nor Good Good Golf supports domestic violence; he also highlighted the negative impact on Miestowski and called for directing criticism toward himself and the company.
• Callaway Golf CEO Chip Brewer also apologized, admitting the company approved the ad prior to release and promising changes to their approval process alongside internal and external investigations to prevent future incidents.
• The controversy led to the postponement of Good Good Golf's reality show premiere after a sponsor withdrew support, and sparked broader discussions about gender inclusion in golf, a key focus for Good Good Golf moving forward.