Practical Magic 2 Box Office Tracking for $40 Million Opening Weekend
thewrap.com • • entertainment
Key Points:
- Warner Bros. is banking on the post-Labor Day release slot to boost "Practical Magic 2," aiming to break its 2026 domestic box office slump, as no Warner film has yet exceeded $100 million this year.
- "Practical Magic 2," a sequel to the 1998 cult supernatural romantic dramedy, is projected to open with $30-40 million domestically despite mixed critical reception and a 35% Rotten Tomatoes score, relying on nostalgia and its core female audience.
- The original "Practical Magic" had a lukewarm box office but gained cult status over time, especially among women, which Warner hopes will translate into stronger immediate success for the sequel amid limited direct competition in September.
- Legacy sequels often struggle to replicate or surpass original box office success, as seen with "Blade Runner 2049," but "Practical Magic 2" may benefit from better audience scores and fan loyalty, though attracting casual viewers remains crucial.
- Also opening this weekend is Disney’s "Oasis: Don’t Look Back in Anger," a well-reviewed music documentary about the Gallagher brothers’ reunion, expected to earn $5-7 million from 1,200 theaters.
