Press Release: PayPal Ads Launches Transaction Graph Insights and Measurement to Improve Commerce Advertising Outcomes
PayPal Newsroom••business
Key Points:
- PayPal has launched the Transaction Graph Insights & Measurement program, offering merchants and advertisers a comprehensive, cross-merchant view of shopper behavior, campaign effectiveness, and data-driven growth recommendations based on verified transaction data.
- The program leverages PayPal’s unique transaction graph, which connects purchase data across over 430 million consumer accounts and millions of merchants, enabling brands to identify high-intent shoppers and measure real sales lift rather than relying on modeled estimates.
- Ulta Beauty reported a 20% increase in transaction spend via PayPal during its campaign using the Transaction Graph, alongside a significant boost in brand favorability measured by Lucid, demonstrating the program’s impact on campaign performance.
- The program includes interactive analytics for shopper journey insights, a first-party
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