Ram TRX V-8 pickup truck returns for $100,000
CNBC••general
Key Points:
- Stellantis is reviving the V-8-powered Ram 1500 SRT TRX pickup truck for the 2027 model year, priced around $100,000, featuring a supercharged 6.2-liter Hellcat engine with 777 horsepower, marking a shift back to powerful gas engines amid relaxed federal emissions regulations.
- The TRX serves as a "halo" model to boost Ram's brand image and sales, part of Ram CEO Tim Kuniskis's broader turnaround strategy, which includes over 25 planned announcements such as returning to NASCAR and introducing new engines like a 6.7-liter Cummins turbo diesel for the 2027 Ram Power Wagon.
- Stellantis is reversing prior plans to phase out V-8 engines
