AI Generated Image
Rebel Creamery files for bankruptcy after Van Leeuwen legal battle
Houston Chronicle • • business
Key Points:
- Rebel Creamery, a keto ice cream brand sold widely in Houston, filed for Chapter 11 bankruptcy after losing a $24 million legal battle to rival Van Leeuwen.
- Van Leeuwen sued Rebel in 2021, claiming Rebel copied its distinctive monochromatic pastel packaging with black script branding.
- A federal judge in New York ruled that Rebel intentionally infringed on Van Leeuwen's product appearance, ordering Rebel to pay $23.8 million, cease sales of the disputed products, and redesign its packaging.
- Rebel Creamery is known for its low-carbohydrate ice cream pints and is available in most Houston grocery stores.
- Rebel Creamery has not yet responded to requests for comment following the bankruptcy filing.
