Reddit is using LLMs to solve a problem LLMs largely created
Key Points:
- Reddit has developed new tools using large language models (LLMs) to combat the increasing problem of spam, much of which is generated using LLMs themselves.
- The platform blocks 23 million spam views and catches about 25,000 new spam posts and comments daily, highlighting the scale of the spam issue.
- Reddit reports these updated LLM-based tools detect spam more effectively, reducing user exposure to spam by 20% from January to March compared to the previous quarter.
- The company uses LLMs to identify subtle, coordinated fake behaviors and artificial hype that older spam detection systems missed.
- Other social platforms like YouTube, Meta, Instagram, and TikTok are also adapting to AI-generated content, with some requiring disclosure and others allowing users to control the amount of AI content they see.