Roblox Expands Advertising Platform as Essential Channel for the Next Generations
Roblox••business
Key Points:
- Nearly 75% of Gen Z identify as digital gamers, driving a shift from passive content consumption to active participation, influencing marketing trends on platforms like Roblox.
- Roblox is expanding its advertising platform in 2026 with new immersive ad formats, including the Homepage Feature, which offers brands direct access to over 151 million daily users through interactive 3D video environments.
- The platform is enhancing programmatic ad buying by partnering with Amazon DSP, Liftoff, Index Exchange, Magnite, and Pubmatic to provide brands with scalable access to premium video inventory and better measurement tools.
- Major entertainment, sports, toy, and financial brands are leveraging Roblox to engage Gen Z and Gen Alpha audiences through innovative campaigns, with notable activations from Universal Pictures
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