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Rumored, Never-to-Be-Released Apple Feature May Have Been Too Much Truth for Most Consumers
Gizmodo • • general
Key Points:
- Apple reportedly considered a "white-glove component" feature that would allow new devices to arrive preloaded with a user's data via iCloud backup, eliminating the need for manual setup.
- This feature was intended to ease the process of setting up new gadgets, especially in the context of a potential device-leasing plan offering continuous upgrades every 12-36 months.
- Privacy concerns and negative public perception about an electronics company shipping devices already containing all user data reportedly led Apple to abandon the idea.
- The shift reflects broader societal changes from a period of "privacy nihilism" to increased sensitivity and backlash against tech privacy issues, as consumers grow more concerned about data security and surveillance.
