Sam's Club exec says convenience is changing the way members buy fresh food

Key Points:

• Sam's Club Executive Vice President Myron Frazier emphasized that while grocery shoppers still prioritize high-quality fresh food at a great value, convenience is becoming a crucial factor in their purchasing decisions.
• Consumers increasingly want fresh food options delivered to their homes, available for curbside pickup, or accessible on their own terms, prompting Sam's Club to invest in delivery, curbside pickup, and digital shopping.
• Sam's Club is expanding its ready-to-cook meal offerings, such as fresh panko chicken breast and "Marry Me Chicken," to provide convenient, high-quality fresh food that can be prepared quickly at home.
• The retailer's Express Delivery service offers fresh food products delivered in under an hour with no markup, reflecting a growing demand for fast and convenient grocery shopping.
• Sam's Club's digital fresh food business has doubled in recent years, and the company plans to continue focusing on convenience and digital shopping to meet evolving consumer preferences.