Samsung Frame Pro review: the art TV that lets you hang a Monet in 4K

Key Points:

• Samsung's The Frame Pro TV, launched in 2017 as the first "art TV," disguises a television as framed artwork, blending technology with home decor and evolving into a mainstream luxury product with competitors like LG, Hisense, TCL, and Amazon.
• The 2026 Frame Pro features Neo QLED Mini LED technology for improved contrast and brightness, a matte anti-reflective screen that mimics real paintings even in bright rooms, and a Wireless One Connect Box that minimizes visible cables, enhancing both picture quality and aesthetic appeal.
• The TV offers access to the Samsung Art Store, a curated collection of thousands of artworks from global museums and galleries for a subscription fee, allowing users to display rotating art selections when not watching TV, though the art search functionality is limited.
• Magnetic bezels customizable in a few Samsung-offered colors, with additional third-party options available, transform the TV into a framed art piece, elevating its role from a typical screen to a lifestyle product that complements interior design.
• While competitors like Hisense, LG, and Amazon offer similar art TV concepts at lower prices, Samsung's comprehensive art curation, advanced display technology, and premium design maintain The Frame's position as a desirable, high-end option for consumers seeking both entertainment and aesthetic value.