Smart glasses maker Even Realities hits $1B valuation with $150M funding led by Meituan, Tencent

Key Points:

• Even Realities, a Shenzhen-based startup founded by ex-Apple engineers, has raised $150 million in a pre-Series B round led by Meituan and Tencent, valuing the company at $1 billion.
• Unlike rivals focusing on camera-equipped smart glasses, Even’s flagship product, the Even G2, features a camera-free heads-up display that prioritizes privacy and projects information directly into the wearer’s line of sight.
• The company emphasizes privacy through hardware and software design, including encrypted user data, transcription of audio to text rather than recordings, and compliance with strict European privacy standards.
• Even has developed proprietary optical technology called Holistic Adaptive Optics (HAO), integrating microchip, waveguide, and prescription support to enhance display performance, distinguishing its glasses from conventional consumer electronics.
• With more than half of its users in the U.S. and a growing developer community, Even targets professional users with premium pricing around $1,000 per order, positioning itself as a profitable player in the smart glasses market.