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Sony abandons its physical CES presence for 2027
VideoCardz.com • • technology
Key Points:
- Sony will not participate in the physical CES 2027 event in Las Vegas, ending its long-standing presence at the show since 1967.
- The decision follows the cancellation of Sony's Afeela electric car project with Honda, which had been a key reason for its recent CES involvement as the event shifted focus toward automotive technology.
- Sony is shifting its business focus away from traditional consumer electronics toward PlayStation, movies, anime, and music, resulting in a smaller hardware footprint.
- Despite the absence at CES 2027, Sony continues to produce gaming hardware like PlayStation consoles, monitors, headphones, and speakers.
- Sony's move to skip the physical event reflects a broader trend toward digital engagement and a reevaluation of event participation based on business needs.
