Steelers-Saints in Paris generates 7.7 million on Sunday morning
NBC Sports • • sports
Key Points:
- The Week 7 Sunday morning NFL game between the Steelers and Saints averaged 7.7 million viewers, making it the third-highest audience for any international NFL game on NFL Network.
- Four European NFL games played in October, including three in London and one in France, averaged 7.1 million viewers on NFL Network.
- Sunday morning football garners fewer viewers than Sunday afternoon, evening, Monday night, or Thursday games, but still outperforms other TV programming during that time slot.
- The increase in early-morning international games could lead to the decline or elimination of Sunday morning pregame shows, as their relevance diminishes with more games starting at 9:30 a.m. ET.
- Networks will likely maintain studio coverage for Sunday afternoon games for updates and halftime, but pregame show audiences between noon and 1 p.m. ET are expected to shrink as morning games become more common.
