T-Mobile Adding Serious Restrictions On Device Promotions Moving Forward
The Mobile Report • • general
Key Points:
- T-Mobile has introduced new restrictions on device promotions, limiting most promos to only two uses per account instead of four, starting April 2nd, which may complicate upgrades for families or multi-line accounts.
- Most free lines will no longer be eligible for device promotions, including existing free lines, with some exceptions such as lines with Yearly Upgrade, "Third line free" promos, and certain Buy One Get One offers.
- These changes mean free lines must pay full retail prices when financing new devices, and device promotions will not be presented during upgrades on ineligible free lines.
- Customers can bypass the free line restriction by financing devices on paid lines and then using the free line’s number on the new device, as T-Mobile has not restricted the number of promos per individual line.
- The new rules aim to reduce T-Mobile’s promotional costs but may deter potential customers from switching and inconvenience existing users, with the changes effective immediately from April 2nd.
