Target Seems To Be Artificially Increasing Prices On

Key Points:

• Retailers like GameStop and Target are increasingly raising prices on Pokémon Trading Card Game (TCG) products, capitalizing on high demand and scarcity rather than maintaining Manufacturer's Suggested Retail Prices (MSRP).
• GameStop has been noted for particularly egregious price hikes, while Target has recently implemented more modest but still questionable price increases on popular Pokémon card boxes without notifying customers.
• Target’s price increases, effective since June 26, have raised costs on items such as the Ascended Heroes Booster Bundle by nearly 20% above MSRP, despite previous efforts by the retailer to combat scalpers through measures like ID checks and breaking product seals.
• This shift suggests that some retailers are abandoning efforts to protect legitimate customers from scalpers and instead are adopting similar profiteering tactics themselves.
• The article notes that inquiries have been made to Target for an explanation, with updates pending, highlighting concerns over industry-wide pricing practices amid high consumer demand.