Tesla Goes After California DMV, Suing Over False Advertising Decision
Key Points:
- Tesla is suing the California DMV to overturn a December ruling that accused the company of false advertising for using the terms “Autopilot” and “Full Self-Driving” to market its driver assistance systems.
- The automaker argues that these labels are not misleading and that consumers reasonably understand the capabilities of Tesla’s advanced driver-assistance systems (ADAS).
- Tesla had renamed its system to “Full-Self Driving (Supervised)” and recently shifted the Full Self-Driving option to a $99 monthly subscription, while removing Autopilot from the equipment list.
- The California DMV stated Tesla would avoid license suspension after changing its marketing, but Tesla claims it was denied due process during the hearings.
- Tesla filed the complaint in