Tesla sues to overturn its own FSD false advertising ruling
Electrek • • business
Key Points:
- Tesla has filed a lawsuit against the California DMV to overturn a ruling that labeled the company a false advertiser for its use of "Autopilot" and "Full Self-Driving" (FSD) marketing, despite recently complying with the DMV's demands to change its marketing language.
- The DMV found Tesla's marketing misleading after a 2025 hearing, describing "Autopilot" as part of an unlawful tradition of ambiguity and deeming "Full Self-Driving" as "unambiguously false and counterfactual."
- Tesla argues the DMV knew about its branding since 2014-2016 and claims a statute of limitations on accusations of misleading the public, a defense previously rejected in 2023.
- The lawsuit
