TexAgs, Targeted by Mike Elko, Is Deep in Texas A&M Money
Sportico.com • • sports
Key Points:
- Texas A&M head football coach Mike Elko apologized after calling the Aggies’ largest fan site, TexAgs.com, “Billy’s cesspool,” referring to co-owner Billy Liucci, following a loss to Missouri.
- Billy Liucci’s company, Maroon & White LP, which publishes TexAgs, received $6.28 million in fiscal year 2025 from the 12th Man Foundation, Texas A&M’s primary athletic fundraising arm, for “external marketing services.”
- The 12th Man Foundation, a nonprofit supporting Texas A&M athletics, transferred over $72 million to the university in FY25 and paid nearly $19.4 million in donor funds for the buyout of former coach Jimbo Fisher.
- Maroon & White LP’s financial relationship with the 12th Man Foundation has existed since at least 2011, with payments increasing significantly from $1.12 million in FY24 to $6.28 million in FY25.
- TexAgs also partners with Texas A&M’s official NIL partner, Texas Aggies United, for content and athlete activation services, and in 2021 paid $10,000 for exclusive media access to two football players, marking a notable NIL-media agreement.
