The Depressing Nostalgia of the Victoria’s Secret Fashion Show

The Depressing Nostalgia of the Victoria’s Secret Fashion Show

Mother Jones • • entertainment

Key Points:

  • The Victoria’s Secret Fashion Show returned on Sunday, featuring Kylie Jenner wearing the $50 million diamond-encrusted Fantasy Bra, despite her lack of traditional modeling credentials.
  • Jenner’s selection sparked backlash on social media, with critics arguing the prestigious Fantasy Bra should be worn by established Victoria’s Secret Angels, who have contractual brand ambassador roles.
  • The event marked the first time the Fantasy Bra appeared on the runway since 2018 and highlighted Victoria’s Secret’s ongoing cultural comeback after a decline linked to the #MeToo movement and controversies involving former owner Les Wexner.
  • The show evoked strong nostalgia for the 1990s, including a closing scene with the Spice Girls’ hit “Say You’ll Be There,” but also drew criticism for promoting outdated gender norms and superficial notions of female empowerment.

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