The Future for Pentax is Uncertain, but Ricoh is Committed to the Brand
PetaPixel••technology
Key Points:
- Ricoh leadership, including President Yasutomo Mori and Camera Business Division GM Kazunobu Saiki, reaffirm their commitment to the Pentax brand despite limited recent activity and the last major model, the K3 Mark III, being released in 2021.
- Ricoh has merged its GR and Pentax development teams to create new Pentax products focused on DSLR systems with optical viewfinders, adhering strictly to Pentax’s core principles centered on quality, user experience, and photographic tradition.
- The company acknowledges the challenge of attracting younger generations to the DSLR market but is actively researching how to evolve Pentax cameras to sustain and grow the brand beyond its current customer base.
- Ricoh treats Pentax and GR as complementary brands serving different market
