The Hallmark Channel is Shutting Down Its TV App Tomorrow on Roku, Fire TV, Google TV, & More
| Cord Cutters News • • technology
Key Points:
- Hallmark Media will discontinue its TV Everywhere app on major streaming platforms like Roku, Google TV, and Fire TV on March 31, 2026, ending the option for cable and satellite subscribers to authenticate and access live and on-demand content through the app.
- The Hallmark+ subscription streaming service will remain unaffected, continuing to offer original movies, series, and live channel feeds via its dedicated app, while traditional cable and satellite distribution of Hallmark channels will also continue.
- The shutdown reflects industry trends where TV Everywhere apps are becoming less viable due to declining usage, rising maintenance costs, and the consolidation of content within major streaming platforms.
- This move aligns with broader cord-cutting trends, as viewers increasingly prefer streaming services over cable, prompting networks like Hallmark to streamline digital operations and focus on direct-to-consumer platforms.
- Despite the app’s removal, Hallmark’s content remains accessible through cable subscriptions and Hallmark+, maintaining its strong brand presence and loyal audience base.
