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The iPhone 18 Pro is selling well in China for three reasons
9to5Mac • • technology
Key Points:
- The iPhone 18 Pro and Pro Max have become the best-selling smartphones in China during their launch week, according to Counterpoint Research.
- Despite a 17% year-on-year decline in overall new smartphone sales in China since July, the iPhone 18 Pro series saw a 12% sales growth in its first three days, helping Apple capture a 33% market share in Week 38.
- Counterpoint identifies three key factors behind the iPhone 18 Pro's success: the early launch of the Pro models ahead of the base iPhone 18, consumers' willingness to pay higher prices amid rising costs, and strong promotional support from retailers and carriers.
- Apple’s strategy of absorbing some component cost increases has made the iPhone 18 Pro appear better value compared to other premium smartphones.
